A couple of my favorite human insights: 

  • Many people never peel lemons, so they never saw a whole peeled lemon.

  • The first thing many people do when spotting an unexplained bruise on their legs is pressing it to see if it hurts, not figuring out when they got it.

  • On a cold day, people intentionally open their mouth to see the white mist coming out of their mouth when they exhale no matter how old they are. 

Great ads stem from great insights. 

I am more than just an ad creator but also a data analyst

who constantly searching for great human insights.