Go Edgy

Client: Antarctica Tourism

Insight: People travel to see incredible creatures/views that they only saw in magazines before.

Big Idea: Join us at the edge of the world.

Created with Greta Hartwyk

Digital - Snapchat Filter

AI Snapchat filter that makes your location look like Antarctica. It will change depending on the background your phone picks up. If it is pointed at the ground, penguins will appear. If it it pointed at the sky, stars will appear. The filter will constantly change with other aspects that are special to Antarctica like whales, glaciers, seals, etc.